IGP service department

Paid Media & Lead Generation

Targeted campaigns turn attention into qualified business opportunities.

The customer problem

Campaigns underperform when media, creative, landing pages and follow-up are managed separately.

Services included

Meta, Google, TikTok and LinkedIn campaigns
Campaign strategy and audience research
Creative testing
Lead-generation funnels and landing pages
Retargeting and conversion tracking
Campaign optimisation and performance analysis

Business outcomes

Built Around Commercial Priorities

Clearer targeting and campaign priorities
Better testing across creative and audiences
A measurable path from click to inquiry

Process

A Clear Path from Strategy to Improvement

01

Research and plan

02

Build campaign assets

03

Launch and measure

04

Optimise against quality

Relevant work

Verified case study placeholder — project details will be added after client approval.

Frequently asked questions

Planning Your Engagement

Is this available as ongoing monthly support?

Yes. IGP builds a custom engagement around your priorities, current infrastructure and the level of ongoing execution required.

Can I combine this with other IGP departments?

Yes. IGP departments are designed to work together—one team manages creative, campaigns, websites and automation under a single strategy.

How is the scope defined?

Scope is defined based on your growth objectives, current infrastructure, market and the level of ongoing execution required. We build a custom engagement around your specific priorities.

Start the conversation

Ready to Build a More Connected Growth System?

One Growth Partner. From Content to Conversion. Discuss your marketing, content, lead generation and sales process—we'll identify the most important gaps and determine whether IGP is the right partner for your business.

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